Twitter has been seen, by the savvy media, as a great source for relaying and finding information. But now, Twitter itself has given us even better guidance for using the service and its features in order to help more stories reach more people.
With a new site called Twitter for Newsrooms, you’ll find a wealth of information from ways to verify sources to the “accepted” standards for embedding Tweets into your stories.

Browsing each section, you’ll find great tips and tricks for newsrooms that are looking to use Twitter to branch out their stories. The sections cover topics including Twitter client suggestions, how to more effectively use Twitter on mobile devices and even some suggestions for partners to make your story come to life.
Interestingly, Twitter even goes into some more technological answers, highlighting its recent launch of the Web Intents code and the previously-handy Blackbird Pie embedding options. Many of the links inside of Twitter for Newsrooms will take you to the Twitter Help Center, where deeper explanations are given, such as this example for Twitter’s guidelines for use of Tweets.
For most of us that are used to operating in the digital age, the information on Twitter for Newsrooms is second nature. For those publications looking to make the transition, it should prove to be an invaluable source. Kudos to Twitter for self-realization.

Posted on 15:10 by SCS

City cricket teams to play against corporations
With the IPL frenzy bubbling forth, Shanti Communications School(SCS) has chipped in to promote aunique cricket tournament- ‘Play against your prospective employers!’.The two tournaments will be played separately by local teams and corporate teams. Finally the winning teams of both sides will play against each other for the big trophy.
The tournament promises to be exciting due to its unique theme of youngsters playing against corporations who may be their prospective employers.Shanti Communications School has offered its campus grounds, besides providing the hoardings as well as the lighting. 
The funds will be raised by collecting a ‘participant fee’ and the money will be shared with ‘Sparsh’- an NGO promoted by the Yuva Foundation, which works towards educating street children.
The tournament is open to participation by anyone with a team, as well as corporations. So far eight corporate teams have enrolled, including Vodafone, Shanti Business School, The Grand Bhagwati, Arvind Mills Ltd., DLF (insurance sector), Gujrat Gas,Sanghi Cements and Khushi Advertising Agency, and the winning team will walk away with a trophy.
In the general category, sixteen teamswill be competing for a cash prize. The matches began on the 23rd of April and the finals are scheduled for the third week of May.

Posted on 12:03 by SCS

Journalism is concerned with collection and dissemination of news through the print media as well as the electronic media. This involves various areas of works like reporting, writing, editing, photographing, broadcasting or cable casting news items. 

Journalism is classified into two on the basis of media- (i) Print Journalism and (ii) Electronic (Audio/Visual) Journalism. Print Journalism includes newspapers, magazines and journals. In print journalism one can work as editors, reporters, columnists, correspondents etc. Electronic journalism includes working for Radio, Television and the Web. In the web, skilled people are required to maintain sites by web newspapers (which cater only to the web and do not have print editions) and popular newspapers and magazines who have their own web editions. In electronic journalism one can be a reporter, writer, editor, researcher, correspondent and anchor. 

Career in journalism is a prestigious profession as well as a highly paid one. Journalist play a major role in the development of nation. It is through them that we get information about daily happenings in the society. The purpose of journalism itself is to inform and interpret, educate and enlighten the people. 

The opportunities for journalists are endless and at the same time the job has become more challenging, as the new world is proving the adage that "the pen (and the camera) is mightier than the sword." Simple reporting of events
 is no more sufficient, more specialisation and professionalism in reporting is required. Journalists specialize in diverse areas, such as politics, finance and economics, investigation, culture and sports for newspapers and periodicals.

Posted on 11:24 by SCS

"Graphic design" refers to a number of various artistic and professional aspects which focus on visual communication and presentation. It can involve the use of numbers, images, words, and different colors and shapes to create a visual experience and representation of messages and ideas.You can find graphic design in almost every aspect of everyday life, including magazines, books, TV, etc.
This kind of design has particular importance on the internet, where a person's graphic design sets them apart from the other millions of users. The importance of designing in today's marketplace cannot be undersold. The actual market is shrinking due to the vastly growing reach of technology. Because everything is contained within a "group," the idea of individual graphic design becomes infinitely more valuable to a business.
Graphics are being designed all over the world for the sole purpose of standing out as unique and attracting business. These many new businesses rely on being seen as original. A great graphics is the ultimate way to create separation from competitors. It also helps keep ideas and businesses harmonious, in a sense. For example, if you were starting up a new business selling antiques, you would want your business or website to reflect your personality and be a part of you.
From the layout of your site to the logos you choose to use, graphic design plays a huge role in making things personal. Graphic designs help to improve the layout of a website, thus attracting more viewers, conveying the message, and ultimately stimulating responses and creating a higher conversion rate. It may be a difficult process to undertake, but graphic design is an important aspect of business that should never be left out.
If you were to attempt the design yourself, much research is needed; furthermore, the patience to see things through is needed. Rushing your way through the design aspect of your business can easily be a fatal flaw.It is recommended to outsource the work if you don't have a firm grasp of graphic design. You can work closely with the designer of your choice and make sure that every design taking place is to your liking. Size arrangements, font, color, formats, photos, etc - it's all included in graphic design. However, there's far more science than art involved here for professionals.
Designers take special care in deciding how to approach each business's design. A balance is needed in color, contrast, and overall patterns.A good designer deals with things such as rhythm, texture, proportions, unity, and white space. With the help of specialized software, a black and white webpage can become a beautiful oasis of thriving business.
No matter what you're attempting to sell with your business, it needs to be as personal as possible. The message needs to be conveyed to your customers in a friendly, non-intrusive way, and you cannot simply blend in with the crowd if you hope to succeed. It is an important step that needs to be taken on the road to success in business.

Posted on 11:18 by SCS

Shanti Communication School, Ahmedabad
At Shanti Educational Initiatives, a firm belief that also forms the basis of all our endeavours is that good businesses are a product of effective communication, complemented by efficient design. That is also the reason why, after the success of SBS, the Group has now launched Shanti Communication School (SCS), the natural next step after the B-School.

SCS, just like SBS, deems that industry-readiness is that one indispensable quality all students must possess by the time they’re done with their degree. In keeping with this philosophy, the institute follows a ‘Backward Integration’ approach, wherein the requirements of the industry shape the curriculum. Students are trained keeping in mind the various roles they will need to fit into, on graduating.

SCS, for its first academic year (2011-2012), is offering a Post Graduate Diploma in Management (Communication) – PGDM (C). With an intake of 120 students in total, the institute expects to offer electives ranging from New Media and Cyber Journalism to Production for Radio and TV, Advertising Strategies, Brand and Image Management, and several others, as demanded by the students and deemed necessary by the curriculum.

SCS’s novel teaching methodology will be aided suitably by state-of-the-art infrastructure. A fully-equipped studio, recording rooms, editing suites, an AV screening room and brainstorming zones are just some of the facilities available to SCS students. The pedagogy comprises lectures, case studies, workshops, seminars, role play and simulated games, besides industry-oriented projects, assignments and a full six months spent interning with reputed media organizations.

Posted on 13:08 by SCS