Here is a list of few of the Career Options you can opt for after a communications program.


Brand Management
People involved in Brand management have to focus on the big picture in the long run. Its their responsibility to convey the Brand's value, identify the marketing opportunities and effectively communicate the unique benefits of the product or service.

Brand managers are also responsible for guiding the market research team by setting the agenda and criteria and also selecting the stimuli, such as product-benefit statement, pictures, product samples, and video clips.The marketing strategy may call for a new ad campaign, development of new products, or drawing out a new vision for the brand. It is also then the brand manager's job to ensure that other functions such as promotions, market research, research and development, and manufacturing are orchestrated to implement the strategy that they have developed.


Advertising
Advertisers has responsibility in all aspects of marketing starting from strategy to concept to its execution.Major types of Jobs in Advertising Industry include Account Management, Account Planners and Media Buyers.
Account managers act as the liaison between the agency's various departments and the client. Account managers manage the execution of ads by making sure that the ads are created within the allocated schedule and budget. Account Planners focus more on the consumer. They conduct research on demographics of the targeted consumers. They use that research to get to know what motivates their behavior in the marketplace. The Media Buyers find media to place ads in. They use the demographic study that is done by the Account Planner to decide the best possible place to purchase ad space.

 

Public Relations

Public relations department manage the communication with the media, consumers, employees, investors, and the general public. The Public Relations Department are actually the spokespeople for the company. They will often write press releases to promote new products or to keep the investment community informed of business partnerships, financial results, or other company news. If they are based out of media relations they will spend their time responding to information requests from journalist or pitch stories to the media.
Public Relations employee portrays the company in a flattering light, uphold its public image in a crisis, generate a positive buzz around its company and business practices, and of course to publicize its products and services successfully.


Also there are other career options like Mass Communication, Journalism, Event Management, Media Data Analysis in the Communication Industry, which we shall discuss in our next Blog Post of

Career Opportunities in the Communication Industry - II