Event Planning – Simplified!
Event Planning - Simplified

We will be dealing with the basics of the Event Planning process..

Let’s get started.

Defining the objective

The first step to planning an event is to define your objective.
An objective is a goal, and objectives should be SMART: specific, measurable,attainable, realistic, and time-bound.

As you plan, think about these questions:
  • What is the objective of this event?
  • Your target group/audience?
  • How can you plan the event to achieve your objective and appeal to your participants?

Building an organising team

An Organising Team is a group of individuals that supports the goals of the event and assists with its planning and execution. Building a good organising team is one of the most important pieces of planning your event. Your organising team is so important because they make the event happen.

What is a good organising team?
  • One that can work together.
  • One that gives support to the organisers as they do their work.
  • One that completes the tasks that it sets out to complete.
  • One that has fun while doing the work!

Creating the agenda

Deciding how to allocate time during your event is one of the most important elements of planning a good event. As you plan, remind yourself of your event’s objective and your target participants so that you can plan your event to appeal to your participants.

Concentrate on the following aspects:
  • Activities within your event
  • Allocating timeStaffing the event
  • Setting the date
The Budget

When you’re making a budget, look at the money you’ll spend (expenses) and the money you may bring in (revenue). You should always cover your expenses for your event.If you are planning a fund-raiser, you should aim to make a profit.

Make sure you have all these factors analysed:
  • Venue
  • Catering
  • Promotion
  • Materials
  • Presenters
  • Documenting the event

Raising Funds

You may not always need to make an income, but if you do, here are a few ideas.
This factor allows you to have a smooth event without any financial hurdles.
  • Participation fees
  • Product sales (sell goods/food/merchandise, etc.)
  • Sponsorship
  • Partnership
  • Association with any other event/entity

Promoting the Event

This is one of the most important parts of the event planning process. This might
get tricky sometimes if not handled properly. The internet is the best platform in this era to
promote your event.
Take a look at these aspects:
  • Reaching your participants in different ways, if possible
  • Best method (tried & tested) - word of mouth!
  • Publicity materials
  • Choosing the right title - in context of posters, digital platform creative, etc.
  • Using various media.


Logistics are all the details that make the event happen. They range from ordering
the food from the caterer to making sure that clean-up happens after the meal; from finding
the right location for the event to making sure that you have all the props you need, like flip-
charts, markers, and other materials for participants; from creating a system for participants
to register for the event to placing the name tags on the registration table. In short, logistics
are the details that make the event happen.
Some points you ought to consider:
  • Agenda
  • Venue
  • Inviting Speakers and Facilitators
  • Props
  • Materials
  • Meals and Refreshments
  • Responding to Inquiries & Confirming Attendance
  • Registration
  • Lodging
  • Transportation
  • Documenting Your Event

Well, all this pretty much summed it up. A major part of event management is the planning
itself. Months of planning is required to execute that event which might just last for a few hours or a
day! Remember that ‘failing to plan is planning to fail!’

Bharat Sahai,
PGDMC (2012-14),
Shanti Communication School (SCS) - http://scs.edu.in/

Posted on 15:15 by SCS

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard
things well.”
― Jeff Bezos (Founder & CEO of Amazon.com)

You have complex thoughts occupying your mind at intervals-seconds to hours and hours to days, even months. Still, there seems to be a binding force between you and your favorite brand of apparels or your favorite brand of cosmetics.

What makes you remember that very brand? What makes you so loyal to it?

You even sometimes go to the extent of ignoring a better one because of that bond created years ago with the one you

Branding is more like a science now. It has always been an art and a world in itself! Branding is the process of using a word or an image to identify a company or its products. It is what separates competitors and helps consumers remember a product. The purpose of a brand is to increase sales by making the product or service the most visible and desired by the consumer.

Branding is becoming more than a logo or a product. It is becoming a promise of quality and reputation! It encompasses everything about a company, sometimes good and sometimes bad, depending on the public’s perception. If you're remembered as a quality provider, then you will be encouraging repeat business. Branding is a great way to promote this recognition because people are busy and tend to adhere to familiarity. If consumers recognize a brand that they have previously used
and they remember being satisfied with it, then they are more likely to choose that product or
service again. This is especially true in the tremendous hodgepodge of advertising going on Brand identity is a vital part of a business, and it should be incorporated into many key aspects and areas.

Branding consists of some basic elements
  • Company Name
  • Company Logo
  • Taglines/Slogans
  • Company Letterheads
  • Company Forms
  • Marketing Materials & Advertising
  • Signage (visuals created to display information to a particular audience)
  • Website
  • All Possible forms of communication where companies tries to portray an image in the minds of its consumers.
Different approaches to branding:

Individual product branding
- Each new product is assigned a new name with no
connection to other brands owned by a company.

Family branding - New products are placed under an existing brand.

Co-branding - The marketer partners with another firm that has an existing,
established brand in hopes that the theory “two brands are better than one” will
stimulate interest.

Private or store branding - When suppliers produce products for other companies,
and place that company’s brand on the product.

No Name Branding - Also referred to as generic branding, this is a “brand less”
product that is sold as a low-cost alternative to a brand name product.

A strong brand is invaluable as the battle for customers intensifies day by
day. It's important to spend time investing in researching, defining, and building
your brand. After all, your brand is the source of a promise to your consumer. It's a
foundational piece in your marketing communication and one you do not want to be

Bharat Sahai,
Student, PGDMC,
Shanti Communication School (SCS), - www.scs.edu.in

Posted on 12:31 by SCS

There are various communication Electives being Offered in the PGDM-C at Shanti Communication School like Advertising and IMC, Public Relations, Event Management, Strategic Design Management, Account Planning, research Methods, Media law and Ethics, Corporate Communications , Creativity and Advertising etc

Here is a list of few of the Career Options you can opt for after a communications program.

We all live in an age where information is of prime importance and all of us wants to know what is happening  around us and media is the source of information. The media may be in the print form like newspapers and magazines or electronic media like the internet or Audio/Visual media like TV, radio.
Journalists actually are responsible for this information. The people working in Journalism are very presentable and have confident personality, along with the ability to write and present information accurately and concisely. Journalists are able to differentiate between fact and fiction, tact, intelligence, awareness, and interest in current affairs. Politics, art, economics, business, history, sports, entertainment and many other areas are covered by journalists.

Event Management
Events play a major role in our lives. Events touch every aspect of our life starting from School Events like Annual Day functions, inter school Competitions, then comes the college events like cultural festivals and technical festivals. Even in the Corporate, there are annual general meetings, exhibitions, advertising campaigns, annual conferences, product launches and many more corporate activities. Also there are glamour events like fashion shows, cultural programs, talent hunt shows, promotional campaigns etc. Event Management is a Multi disciplinary activity which requires creativity, sincere planning. relationship management and networking, marketing, operations management and much more. People in Event Management have few qualities essentially required in the field like Public relations, Creativity, Marketing Skills, Analytical Skills, Organisational, Networking and Management Skills.
 There are many prospective job openings in the Events industry like Public Relations, Promotions and Marketing, Brand Development, designing, Administration, Production,Logistics etc

Media data Analysis
Its an art of collecting and analyzing data so that company can tailor their marketing and communication strategies accordingly and get the maximum benefits from the inferences and conclusion of the Market research.
The person who handles media data analysis is a highly trained professional who analyses the data using various statistical tools and mathematical calculations to determine the best marketing and communication strategy to profit the business.
In the business arena, media analysis may involve the analysis of sales trends, consumer preference trends, media trends, brand effectiveness and other consumer based Market research. 
For More Career Options in Communication, You can read our Blog Post on

Career Opportunities in the Communication Industry - I

Also you can go through various offerings of Shanti Communication School.

Communication Program Details :

Posted on 13:00 by SCS

Here is a list of few of the Career Options you can opt for after a communications program.

Brand Management
People involved in Brand management have to focus on the big picture in the long run. Its their responsibility to convey the Brand's value, identify the marketing opportunities and effectively communicate the unique benefits of the product or service.

Brand managers are also responsible for guiding the market research team by setting the agenda and criteria and also selecting the stimuli, such as product-benefit statement, pictures, product samples, and video clips.The marketing strategy may call for a new ad campaign, development of new products, or drawing out a new vision for the brand. It is also then the brand manager's job to ensure that other functions such as promotions, market research, research and development, and manufacturing are orchestrated to implement the strategy that they have developed.

Advertisers has responsibility in all aspects of marketing starting from strategy to concept to its execution.Major types of Jobs in Advertising Industry include Account Management, Account Planners and Media Buyers.
Account managers act as the liaison between the agency's various departments and the client. Account managers manage the execution of ads by making sure that the ads are created within the allocated schedule and budget. Account Planners focus more on the consumer. They conduct research on demographics of the targeted consumers. They use that research to get to know what motivates their behavior in the marketplace. The Media Buyers find media to place ads in. They use the demographic study that is done by the Account Planner to decide the best possible place to purchase ad space.


Public Relations

Public relations department manage the communication with the media, consumers, employees, investors, and the general public. The Public Relations Department are actually the spokespeople for the company. They will often write press releases to promote new products or to keep the investment community informed of business partnerships, financial results, or other company news. If they are based out of media relations they will spend their time responding to information requests from journalist or pitch stories to the media.
Public Relations employee portrays the company in a flattering light, uphold its public image in a crisis, generate a positive buzz around its company and business practices, and of course to publicize its products and services successfully.

Also there are other career options like Mass Communication, Journalism, Event Management, Media Data Analysis in the Communication Industry, which we shall discuss in our next Blog Post of

Career Opportunities in the Communication Industry - II

Posted on 11:19 by SCS

‘The world is constantly changing at a rate equivalent to the speed of light!’

This statement triggers almost any and every article which appears in front of your
desperate eyes. Great thinkers, philosophers and think tanks never imagined in their wildest
dreams that communication studies could be a resolute discipline to study. At this age, which
is paramount in its very self, the demand for promoting a business, industry or any entity,
good and effective communication and efficient ‘connect’ with the people-you and me, is
Communication management is like a basket of goodies. The study of how and
why people react to what and when is really very interesting. Core marketing and branding
have taken new shapes and sizes with subjects like integrated marketing communication,
digital marketing, advertisement management, strategic brand management, etc. External
communications are becoming an essential part of a firm, in its very complex nature.
The communication management course combines theory with practice and focuses
on the key areas of internal communications, marketing communications and corporate
Courses like film production and management, radio planning and production,
visual design theories, etc. are a part and parcel of communication studies. Aspects of
communications management include developing corporate communication strategies,
designing internal and external communications directives, and managing the flow of
information, including online communication. New technology forces constant innovation on
the part of communications managers.

Bharat Sahai,
Student, PGDMC
Shanti Communication School (SCS),

Posted on 17:13 by SCS