Now that finally the much anticipated 'Big Billion Day' is over, we have a quiet time to have a overlook of the e-commerce war which stormed the Indian audience in October 2014.
Clash Of Titans On E-commerce
Most of us are really curious to know how Flipkart, Snapdeal and Amazon actually performed in terms of sales and what was the impact on overall Brand equity for all of them. Flipkart created much hype around its upcoming 'Big Billion Day' and Snapdeal came up with similar big campaign having a cheesy line saying,"For others, it’s a big day. For us, it’s no different. Best savings. Gauranteed. Check Snapdeal before you buy" on the very day of its launch. Even the E-commerce giant Amazon took this opportunity to troll Flipkart by purchasing the domain 'bigbillionday.com' and redirecting it to its own website. The Indian shoppers went crazy with heavy discount on their favorite online stores and the internet flooded with lots of online purchases and transactions. The response was enormously more than expected which led to many server errors and website glitches and the angry customers expressed their frustration out on social media platforms.

In spite of all the chaos and aggravation, it was a win-win situation for the online shoppers and the stores.

But the mystery still remains of who emerged as winner in the clash of these titans and who won the heart of millions.

Kavish Shah, student of Shanti Communication School expresses his views in a detailed manner on the historic e-commerce war analytics.
Click here to read his views >> E-Commerce Marketing Warfare